Christle Rawlins-Jackson
VISUAL COMMUNICATIONS
Professional info
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Work experience
Proprietor 2010-Present
Jácra Design ~ Boston, Massachusetts/Accra, Ghana
Skills
• Create client based advertising/marketing campaigns
• Develop product driven brand identification
• Consult with clients for appropriate advertising methods and product packaging
• Create self-published publications for print and electronic media
Director of Communications 2008-2010
African University College of Communications ~ Adabraka, Accra, Ghana
PHOTOSHOP
ILLUSTRATOR
INDESIGN
QUARKXPRESS
MICROSOFT OFFICE
CONTENT MANAGER
CONSTANT CONTACT
SOCIAL MEDIA
• Developed brand identification through support materials and by promoting logo identification
• Created advertising/marketing campaigns to bring awareness of university and also to increase student population through signage, print, radio, web, and television
• Responsible for general communications internal and external; organization of press and appropriate invitations, generation of sponsorships as well as hiring outside vendors
• Responsible for event planning; graduation, visiting lecturers; space rental for outside programs
• Generated, supported and produced internal publications by lecturers and staff
• Responsible for maintaining university website; updating information; and maintaining brand identity
• Advised production and layout for student produce newspaper
• In conjunction with Africana Studies Dept. created Pan African based Journal
• Collaborated with the Development, Admissions, and the Director of Communications to create all promotional and marketing materials such as brochures, calendars, web ads, and a tri-annual alumni magazine, social media
• Establish, manage and maintain school identity throughout all supporting materials including school website
• Responsible for pre-press and post-production of all print related materials
• Documented school events as well as hired and worked with outside vendors
• Production advisor for student produced newspaper; taught layout, graphic design, QuarkXpress,
and PhotoShop
• Assisted with the establishment of the school archive along with cataloguing and preservation of artifacts
Art Director/Associate Director of Communications 2001-2008
The Governor’s Academy ~ Byfield, Massachusetts
Design Director 1999-2001
Corporate Headquarters ~ Community Newspaper Company ~ Needham, Massachusetts
2010 - present
2010 - present
• Conceptualized and created components for advertising/promotional campaigns for over 100 newspapers in 11regional offices within budget
• Directed four designers in implementation of promotional initiatives and materials such as: brochures, direct mail, honor boxes, web pages, electronic banners and tiles, exhibition booths, ballot boxes, signage, etc.
Education
BFA in Design, Illustration/Art History 1985
University of Massachusetts, Dartmouth
North Dartmouth, Massachusetts
Clients
New England Anti-Vivisection Society
FAUNA
Don West Photography
Eastern Bank
New Bedford Community Connections Coalition
The Governor's Academy
Discover Roxbury
Agoro Bitters
Family Resource Center
Cultural Views