Christle Rawlins-Jackson

VISUAL COMMUNICATIONS

Professional info

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Work experience

Proprietor  2010-Present

Jácra Design ~ Boston, Massachusetts/Accra, Ghana​

Skills

• Create client based advertising/marketing campaigns

• Develop product driven brand identification

• Consult with clients for appropriate advertising methods and product packaging

• Create self-published publications for print and electronic media

Director of Communications  2008-2010

African University College of Communications ~ Adabraka, Accra, Ghana

PHOTOSHOP

ILLUSTRATOR

INDESIGN

QUARKXPRESS

MICROSOFT OFFICE

CONTENT MANAGER

CONSTANT CONTACT

SOCIAL MEDIA

 

• Developed brand identification through support materials and by promoting logo identification

• Created advertising/marketing campaigns to bring awareness of university and also to increase student          population through signage, print, radio, web, and television 

•  Responsible for general communications internal and external; organization of press and appropriate            invitations, generation of sponsorships as well as hiring outside vendors

• Responsible for event planning; graduation, visiting lecturers; space rental for outside programs

• Generated, supported and produced internal publications by lecturers and staff

• Responsible for maintaining university website; updating information; and maintaining brand identity

• Advised production and layout for student produce newspaper

• In conjunction with Africana Studies Dept. created Pan African based Journal

•  Collaborated with the Development, Admissions, and the Director of Communications to create all                    promotional and marketing materials such as brochures, calendars, web ads, and a tri-annual alumni            magazine, social media

• Establish, manage and maintain school identity throughout all supporting materials including school website

• Responsible for pre-press and post-production of all print related materials

• Documented school events as well as hired and worked with outside vendors

• Production advisor for student produced newspaper; taught layout, graphic design, QuarkXpress,
  and PhotoShop

• Assisted with the establishment of the school archive along with cataloguing and preservation of artifacts

Art Director/Associate Director of Communications  2001-2008

The Governor’s Academy ~ Byfield, Massachusetts
 

Design Director  1999-2001

Corporate Headquarters ~ Community Newspaper Company ~ Needham, Massachusetts

2010 - present

2010 - present

• Conceptualized and created components for advertising/promotional campaigns for over 100 newspapers in 11regional offices within budget

• Directed four designers in implementation of promotional initiatives and materials such as:                     brochures, direct mail, honor boxes, web pages, electronic banners and tiles, exhibition                              booths, ballot boxes, signage, etc. 

Education


BFA in Design, Illustration/Art History 1985

University of Massachusetts, Dartmouth

North Dartmouth, Massachusetts

Clients

New England Anti-Vivisection Society

FAUNA

Don West Photography

Eastern Bank

New Bedford Community Connections Coalition

The Governor's Academy

Discover Roxbury

Agoro Bitters

Family Resource Center

Cultural Views